Yet despite his chart success with Drake, many of 2 Chainz' pop maneuvers feel tone-deaf. Drake and Kanye both seem to think the way to best fit in on 2 Chainz record is to be generally kind of shitty to the women they talk about, which makes each guest spot an obvious choice for their respective highlight reels. Story some of the beats are clearly the best money can buy, from Drumma Boy's intricate "Money Machine" to Mike Will's frequency-filtering "No Lie", a major chart success that likely owes a bulk of its pop presence to Drake's guest verse. There's a baseline of consistency to Based on a T.R.U. "Riot", that song's sequel, is included as a bonus track it is a bit slight in comparison. With 2011's "Spend It", he passed his most important test by generating a genuine peak-time club hit and even manufacturing one of the year's most incessantly memorable choruses. He can still manage the slow-burning afterparty anthem as recently as last year, Codeine Cowboy's "Feeling You" captured the smoky backroom vibe he'd perfected. Unlike the rappers who paved the lane he's expanded to fill, 2 Chainz isn't quite as comfortable shifting through the song templates required of a flood-the-market street rapper in 2012. Whether he succeeds or fails, then, relies heavily on how funny you think lines such as, "Go so hard, Viagra try to sign me," really are, and ultimately, whether or not he can produce quality songs. (The latter once rapped, "like baggy slacks I'm crazy hip-hop" the former mentions his "True Religion trousers.") But unlike Guru, there's nothing else there once you understand the basic 2 Chainz persona, there's no narrative, no room for introspection, no flexibility, nothing beyond the one-dimensional caricature he's crafted on countless other verses. For a dash of character, he occasionally sounds like a true man-out-of-time, with a bit of anachronistic flair reminiscent of Guru from Gang Starr. The gulf between those approaches is deep, yet 2 Chainz manages the tough act of seeming simultaneously disinterested in what he's saying while underlining the joke in the most eyeroll-inducing manner possible. These are bundled together by punchlines that split the difference between Gucci's effortless nonchalance and Young Money's rib-jabbing hashtag joke style. His verses these days consist of blue-collar hip-hop cultural touchpoints (True Religion jeans, eating at Waffle House and Benihana, a general lack of interest in the consumer choices made on Watch the Throne) spit with a few basic rhyme patterns. It's hard to avoid the feeling, particularly on his debut LP, that 2 Chainz is only able to fill those shoes by sheer force of will, rather than anything resembling artistic inspiration. Into the void gawkily sauntered a new hero, who took the path pioneered by 50 Cent, adapted to the internet era by Lil Wayne, and fully fleshed out with three-dimensional songcraft by Gucci Mane. Atlanta and its major hip-hop infrastructure- the strip clubs, mixtape trade, and tour circuit- had a star machine to generate revenue with a vacuum in its center. He was joined by T.I., hamstrung by repeated probation violations, while Young Jeezy, ready to capitalize off a hot street single, languished in label purgatory.
It's easy to see Tity's presence in Gucci Mane's "Everybody Looking" video as a kind of Styrofoam baton pass just as Gucci's popular appeal reached a fevered pitch, he returned to prison. These tapes even pre-dated the mainstream-friendly 2 Chainz name transition, and indicated possible new momentum behind what had been an aging franchise tracks like "Between Me and U" and "Up in Smoke" (a masterful, underrated fusion of Christión's "Full of Smoke" with Art of Noise's "Moments in Love") indicated the rapper had a gift for the hazy afterparty slow jam, in an era when most artists reaching for the brass ring of Atlanta's rap game had to knock out peak-time hits. He's released solo mixtapes for several years, but it wasn't until 2010's Me Against the World 2: Codeine Withdrawal and Trap-A-Velli 2: (The Residue) that the spark seemed to find a fuse.
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Story, has moved an impressive 147,000 copies, a new industry benchmark of how to shift from mixtapes to sales, and a cynical example of the bare minimum of creativity required for that level of success. After building a sudden, cult-like mixtape buzz across the country, his solo debut, Based on a T.R.U. He's had his fair share of great music scattered across a career that now touches three different decades of hip-hop history. He worked as Ludacris' understudy at DTP. The quick rundown: He dropped several albums and one smash hit (which benefited heavily from a peak-era Lil' Wayne hook) as a member of Playaz Circle. At this point, the artist formerly known as Tity Boi's unlikely, winding career path has been discussed heavily.
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